Wasteland

Wasteland

The Wasteland story begins back in the days of death rock and the mod subculture. Joe Swinney and Cheryl Cohen met and fell in love alongside soundtracks of U2, New Order, Nirvana, and The Psychedelic Furs. With an innovative perspective and some borrowed cash, the pair decided to open up their first vintage clothing store in Berkeley, California in 1985 – but not just any vintage shop. It would be a perfectly-curated, style haven that offers a fashion collection of authenticity and self-expression. A store that inspired shoppers to create looks in a unique, one-of-a-kind way every time they stopped. The doors opened and the store took off. Its growth was so widely recognized that magazines like Vogue, Rolling Stone, Details, Nylon, and Paper all sung Wasteland’s praises as a unique treasure trove of designer, contemporary, and vintage fashion. The rest, as they say, is history.