Joe Coffee

Joe Coffee

Our house favorites are roasted and blended to be balanced, approachable, daily-drinking coffees, built on long-term producer relationships.

Back in 2003, Joe Coffee founder Jonathan Rubinstein had a simple vision: brew high quality, delicious coffee, and serve it to the neighborhood with warm hospitality. Since our very first cafe opened 20 years ago on that cozy corner of Greenwich Village, our mission has remained the same—to share our unwavering commitment to quality coffee while creating a welcoming space for the community.

Two decades later, we’ve expanded to over 20 cafes throughout Manhattan, Brooklyn, Queens, and Westchester, with our very own roastery in Long Island City. As New York’s hometown specialty coffee company, we’re proud to continue to innovate and lead as the specialty coffee movement expands.

We believe that exceptional coffee isn’t just defined by quality, but by the ability to leave a positive impact on the coffee supply stream at each step of the way. We start by forging long-term, mutually beneficial relationships with producers and trusted suppliers who share this vision, and abide by a strong set of sourcing values: quality, ethics, collaboration, and integrity.

Our team of expert roasters roast these carefully sourced coffees in small batches, highlighting the unique qualities inherent in each coffee. We maintain rigorous QC standards at our roastery, cupping representative samples of every coffee we roast throughout the week to ensure that each cup that reaches our customers reflects the care and expertise that we put into roasting it.